#61: Create an Email Series Specific to New Buyers

by | Aug 25, 2016 | eBook, MeshLabs

“Did you know that it’s 10 times more expensive to acquire a new customer compared with selling something to an existing customer?”

@JohnMcIntyre_

New buyers should be treated differently than reoccurring customers. First, they’re more impressionable and need more reassurance from the brand to encourage future sales; and second, if not specifically catered to, they may fall off the email wagon for good.

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