“Don’t make it too complicated because you could deter those from going through with subscribing. Instead, try to keep it as short and simple as you can – asking for your customer’s name, email address and possibly offer the option to select how frequently they’d like to receive updates from your company.”
Folks want to be able to easily subscribe to your email or not do it at all. They don’t want to look for sign up buttons or jump through hoops to subscribe. Make your subscription process simple, or you may miss gaining potential readers who would love your emails but value their time.