“What I want to point out is that repeat customers should be treated differently than your new customers. They don’t have trust issues anymore, otherwise they wouldn’t have bought again. They know, like and trust you.”
Repeat customers spend 67% more than new customers, so it’s nice to offer these loyal brand followers something special in return for their business. You won’t have to sell them on the brand as much, but you want them to appreciate the benefits of choosing your business over competitors.