#54: Isolate Your CTA With a Welcome Mat

by | Aug 25, 2016 | eBook, MeshLabs

“A/B test how your Welcome Mat performs as a regular Welcome Mat and as a landing page. Without split testing, you could be leaving valuable opt-ins and subscribers on the table (which is just like leaving money on the table – no bueno).”

@petersonsar

Welcome mats work similarly to pop up windows—after a certain amount of time, they roll over your webpage, covering the screen with a greeting and a form for users to sign up to you newsletter. By turning your welcome mat into a landing page, you can increase conversions by 50%.

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