“A/B test how your Welcome Mat performs as a regular Welcome Mat and as a landing page. Without split testing, you could be leaving valuable opt-ins and subscribers on the table (which is just like leaving money on the table – no bueno).”


Welcome mats work similarly to pop up windows—after a certain amount of time, they roll over your webpage, covering the screen with a greeting and a form for users to sign up to you newsletter. By turning your welcome mat into a landing page, you can increase conversions by 50%.