“Your email message can also be more successful if you supplement it with ads that reinforce your messages. Advanced retargeting (such as CRM Retargeting) enables you to do just that, showing Facebook ads to your email list subscribers that can remind them to check their inbox, promote the same content, and more.”
Sometimes all a customer needs to push them through a sale is a gentle reminder. This can be achieved on social media using CRM retargeting and showing Facebook ads to your email list subscriber. With consistent ad messaging, you can achieve a truly cohesive strategy.