“Ask yourself whether the content you’re including is important to your audience and if you can generate enough content to send out to your subscribers within a shorter time frame, such as weekly. Additionally, you could also provide an option for your subscribers to either select what type of content they want to receive or how often they want to receive your email newsletters.”
One of the most important components of an email marketing campaign is finding the perfect frequency to send your email messages, or newsletter. If you send out too many, your subscribers might become overwhelmed or lose interest in your messages. If you don’t send enough, they may forget about you. Strive to strike a balance and then perform on time, all the time.