“Plan out the entire sequence before you start writing. Write a quick outline of how many messages you want to include and how far apart those messages will be delivered. Your outline will keep you on track as you write the whole sequence.”
Autoresponders take the grunt work out of daily communications with your audience—but it can do more harm than good if not carefully planned and thoughtfully executed. Think about the customer’s journey. How can your autoresponder series assist your audience achieve their goals?