“These are ‘set-it-and-forget-it’ messages that can make a big difference for your brand by ensuring all communication aligns with your brand’s voice and values. Whether you add a humorous line to an otherwise dry transactional message or invite new subscribers to get more involved by checking out your latest blog post, autoresponders can play a key role in boosting brand engagement at virtually no cost to your business.”
It may seem counterintuitive, but sending transactional emails every time a customer makes a purchase isn’t just a smart idea, it’s expected by users. Have you ever purchased something online and NOT received a transactional email confirming your purchase? Use autoresponders to make this happen and make sure it happens every time someone makes a purchase.