“It’s personal. If you can mimic the emotional and personal nature that is email’s greatest value, then you will be well on your way to creating a deep and meaningful relationship with your subscribers.”

@neilpatel

The love affair between you and your subscriber begins with the first email, so write a love letter that is real, genuine, and worth the reader’s time. Write your personal email letter in first person, make it long if necessary, and pack it full of value.