“Unfortunately, emails, landing pages, and websites will probably start 2016 still out of sync in terms of how mobile-friendly they are. According to the Litmus and Salesforce Infographic, 2015 Mobile- Friendly Email and Landing Page Trends, 16% of mobile-friendly emails are bringing subscribers to webpages that aren’t mobile friendly.”
A lot of email marketers use landing pages to siphon customers from an email into a sales funnel. This doesn’t work, however, when you’ve taken the time to optimize your email for mobile users but neglect to do the same for your landing pages. Be sure to optimize every step of your email marketing campaign, not just the email.