“It’s never a bad idea to have multiple people look over your email before sending it out to hundreds or thousands of subscribers, so ask your business partner, trusted employee or even a family member to take a look at the newsletter before sending it out. Having an extra set of eyes take a look will likely help you catch any grammar, punctuation or spelling errors you may have accidentally looked over.”


Nothing is more devastating to an email marketer than catching a spelling or punctuation mistake just moments after pushing the send button. In addition to sending a test to yourself, send a few out to employees, contract workers or friends just to be sure everything is in good working order.