#27: Punctuation Marks Matter

by | Aug 25, 2016 | eBook, MeshLabs

“The presence of any type of punctuation mark increased open rates by 9 percent. Question marks are particularly effective at engaging recipients. In fact, the study found subject lines with question marks have open rates 44 percent greater than those with exclamation points.”

@TheRealSJR

The precious space in your subject line may seem like a bad place to ask a question, but according to Venture Beat, it’s a great way to stir engagement. In fact, punctuation marks of any variety increase open rates by 9% when used in the subject line.

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