#128: Make Self-Interest the Focus for Your Email Subject Line

by | Aug 25, 2016 | eBook, MeshLabs

“These are your bread and butter subject lines – you should be using them most frequently.”

@christophlester

When creating your email subject line, make sure it contains information that makes the reader want to open up the email. Self-interest subject lines work well because they give your audience a preview of what’s in store for them. Then, they can feel certain their time reading the email will be worth it.

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