“Few resources articulate exactly how to think like a publisher better than the book, “Clout: The Art and Science of Influential Web Content” by Colleen Jones. An in-depth, clear approach to creating, publishing and managing influential content.”


To help get your marketing brain away from pushing a hard sale in your email copy, think like you would if you were publishing a magazine. Your job is to entertain, inform and educate—not sell products with poorly disguised advertising.