“If you want more buzz than you can handle, make your prospects feel special. Tell them they’ve been “hand-selected” or “randomly picked” to receive your offer. Isolate them … but in a good way. Make them feel important. People love feeling important.”
People like to feel important—it’s near the top of “Maslow’s Hierarchy of Needs.” This is a great area to exploit with enticing copy and visuals that allude to exclusivity.