#122: Have a Clear Objective With Each Email

by | Aug 25, 2016 | eBook, MeshLabs

“It is important to consider what you are hoping to gain from the email, be that increasing sales, or letting your customers know about a new product, having the goal in mind will help you create content that encourages the reader to fulfill your call to action.”

@endel_19

Instead of sending an email because you have some content you think is interesting, ask yourself: who is my target audience, and what content appeals them? It’s not about your thoughts and feelings on content, it’s about theirs. If you don’t have a clear objective, you’re probably sending content your audience doesn’t want.

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