#121: Keep Messages Brief, Especially in Regards to Mobile

by | Aug 25, 2016 | eBook, MeshLabs

“On a small screen, five or six sentences can look like a novel. You don’t want to overwhelm your subscribers. Keep your email messages short and consumable and link to longer or more detailed content on your website or blog.”

@lfurgison

Think about how your emails look on mobile devices when writing them. A mere five sentences appears as a lot of content on a small screen, so make certain your emails are short, sweet, and to the point. You can always provide links to other content, such as those on landing pages.

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