“Ask questions like ‘Did you find these emails valuable?’ to ascertain actionable insights from the feedback you receive to alter and impact your email marketing strategy. If respondents answered that sample question and said they didn’t get value from your emails, then revisit your approach to email content.”


It’s disappointing when a customer decides to leave your email list; however, it’s also an opportunity to get valuable feedback about where your content went astray. Set up a short survey, and poll unsubscribes to improve your content or strategy.