“People are looking for unique and personalized experiences every time they interact with their favorite brands. Fortunately, email automation allows you to craft and send personal, yet automated messages to your customers based on their behavior. This ensures your message is relevant, timely and engaging.”
Make hyper-targeted emails your “new normal” in regards to content creation, as subscribers want the “personal” experience. The larger your email list gets the more problematic this idea would become if not for automation allowing you to write personal (but still automated) messages.