Showing your email list how they can use specific strategies in their own business can generate shares, tweets and comments on your original article. Encourage engagement with a call-to-action. By asking readers explicitly to forward your email message, or leave a comment in your blog about how they might put that strategy to work.”
When you plan for the keywords in your emails, don’t think of them as the only way to rank for the term. Use your keywords to drive readers to useful articles you’ve created about that topic, to further boost your SEO search results. Focus on encouraging comments and shares from these articles.