“This isn’t the time to be vague or lazy with your CTA button copy. You want your visitors to take a specific action, right? So provide a specific CTA.”
In a recent study, researchers discovered that adding one word to the end of the CTA button “submit” boosted conversion rates by as much as 320%. Christoph Lester explains that active verbs (“download”, “get”, “start”) and urgency identifiers (“now”) improve conversion rates and deliver a clear CTA.