“When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails and offers are your email bread and butter, it’s important to have a variety of email types in the mix.”


A variety of different emails should be used to connect with your customers. Consider promoting content on your website such as a blog post or infographic. A customer appreciation email is always welcome as is an email focused on an upcoming event or holiday.