“An email newsletter is sort of the glue that holds the content marketing plan together. It is your best source of ‘reliable reach’ to your most passionate fans. In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website.”
Consider your bi-weekly or monthly newsletter the “glue” that holds your content marketing strategy together. Emphasize it as one of the best options for obtaining the latest information from your brand, and ensure it always provides useful content subscribers will want to read and share.