“There’s a difference between awareness and hype, and people nowadays are definitely turned off from hype-toned emails. The copy of each of the emails must be crafted carefully because it can be really easy to sound like you’re just leading up to a product, in which case the emails can be a real turn-off and you’ll find a lot of your subscribers will unsubscribe from your list.”
Because autoresponders are written and programmed for delivery ahead of time, marketers often run the risk of sounding overly enthusiastic about a product or service. Avoid hard pitches and language that inflates what you’re trying to sell. Instead, keep your messages authentic, and write them how you would to a friend or family member.