“The goal of the Permission Marketer is to move consumers up the permission ladder, moving them from strangers to friends to customers. And from customers to loyal customers. At every step up the ladder, trust grows, responsibility grows, and profits grow.”
Getting someone to opt-in to your email list is only the first step. You need to constantly be thinking strategically about what to do with them once they’re in. As with a relationship, you can’t just meet someone and ask them to marry you on the first date—you need to develop a relationship with them over time, and then go in for the kill.