“The key to making your email marketing messages as effective as possible comes by way of ‘segmenting’ your list – that is, breaking your general lists down into smaller groups in order to send out more tailored messages.”


The difference between a good email and a great one boils down to specificity—or in the case of emails, how relevant the email is to a particular person at a particular time. Sending out a message that appeals to everyone at all times will do significantly less well than a message tailored to a few potential customers looking for something specific.