#278: Permission is a Journey

by | Aug 24, 2016 | eBook, MeshLabs

“The goal of the Permission Marketer is to move consumers up the permission ladder, moving them from strangers to friends to customers. And from customers to loyal customers.”

@ThisIsSethsBlog

Build a permission ladder that begins at the lowest level of permission (opt-in) and extends to sale. Clearly define the steps you’ll take, or the rungs of your ladder, to get you from opt-in to conversation to sale. While getting your foot on the ladder with permission is important, the ultimate goal is to escalate the relationship to higher levels throughout a journey.

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