“This is a very common mistake for brands to make. Instead of looking at social media and networks as a tool for new customer/prospect acquisition, they should be much more focused on retention. Our data has proven that a new Facebook fan is indeed likely to become a new customer, however, if an existing customer becomes a fan, their repeat purchase behavior and lifetime value to your brand doubles.”
Did you know that when an existing customer becomes a fan on social media, they’re two times more likely to make future purchases? According to Lyle Stevens, businesses that spend all their time looking for lead acquisitions on social media are missing a bigger opportunity to engage and retain loyal fans. Think about this as you create social content.