#270: Optimize all of Your Touchpoints

by | Aug 24, 2016 | eBook, MeshLabs

“The email is the first touch point in the campaign. Its purpose is to capture readers’ attentions.”

@neilpatel

Every touch point in your marketing campaign should be mapped to a specific location in your conversion funnel. Email messages should have a definitive and definite place, and purpose, and not be used as a one-size-fits-all tactic.

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