“A clear, documented content strategy often helps marketers realize that their library of content assets – all the stuff they made in their tactical dash for quantity – doesn’t need to be nearly as abundant as they thought. A great content strategy can reduce complexity and strip content down to its business essentials.”

@MarciaRJohnston

According to Marcia Riefer Johnston from the Content Marketing Institute, the library of content assets that goes unused by its intended audience is a multibillion dollar problem. Don’t assume you need more content to compete with “content shock” in your market. With better analysis you can reduce complexity and save time and resources.