“If you’ve already seen my tip on using visuals to lighten mental load, you understand that I’m a firm believer in reducing the work your reader’s brain has to do to process your message. Add to this the fact that a lot of us are visual learners who process images faster than words, and you have a strong case for taking that copy and making it an animation, right in your email.”


No matter how simple we make technology or a service, it often helps to demonstrate how it works. You can leverage animated GIFs to do a step-by-step walk through of how your product or service works. Just make sure you limit your steps to no more than 6, or you risk losing your viewers’ attention.