#252: Maintain a Consistent Brand Message in all Emails

by | Aug 24, 2016 | eBook, MeshLabs

“When it comes to effective branding, consistency is extremely important. If your email marketing message lacks consistency, then you will likely end up with lackluster results.”

@BenchmarkEmail

Depending on the nature of your list, what you’re selling, and how you market your brand in other online spaces, your email marketing should complement those things accordingly. This means the images, words, tone and styling should work together to create a cohesive brand identity.

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