“One of the appeals of the eBook is that they are relatively easy to create in terms of the technology required. They’re also very easy to consume for anyone with a computer, smartphone, or tablet. While you could create an eBook from scratch and pack it with original and high-value content, if you really are short on time, you can get started by compiling a collection of your best articles into a single document.”
A lot of people searching for your product or service may want to collect more information about what they’re searching for before they make a purchase. Provide information needed to make a well-informed decision. Additionally, by authoring the eBook or article yourself, you’ll gain valuable authority on the matter and trust from subscribers.