“Trying to get a visitor at the start of the journey to purchase immediately is a waste of time and energy. It might even drive them away. Doesn’t it make more sense to treat visitors based on the next stage in THEIR journey?”
In addition to your email marketing, you will need to create content for other stages of the customer journey including awareness, consideration, decision, and so on. According to Siddharth Bharath, “visitors interact with your brand 6 – 8 times on average before they become a customer.” This means producing content for each of these interactions. Use the content from your email marketing to help build out these missing areas of interaction. Emails that performed the best are a great place to start.