#224: Animated Symbols in Gmail Subject Lines Increase Open Rate

by | Aug 24, 2016 | eBook, MeshLabs

“When compared to the non-animated subject line using a GIF increased the initial open rate by 17%.”

@LukeAnker

Test results demonstrate the power of animated symbols in Gmail subject lines when compared to the maximum historic open rate within a segment. Animated subject lines increased the unique open rate by more than 20% after 70 hours.

Related Article Headline

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here