“More than half of emails are opened on mobile devices. That ratio is only going to grow in 2016. If your email design is not optimized to display properly on mobile devices, you risk alienating a huge chunk of your audience.”
Optimize to suit mobile device screens. This is a huge component of email marketing, considering most of today’s consumers are tethered to their smartphones and tablets. If your email campaign isn’t optimized for these devices, count on disengaging a percentage of your target audience. People will simply delete your email if they can’t read it correctly.