“We had a client using an outdated marketing automation platform. It had subsisted through 3 previous marketing teams, and the logic and customer-valuing tools were useless—making it appear that true leads, weren’t. The team had neither the internal support for, nor the resources to manage the platform. In helping them understand their own requirements, they were able to move to a platform better suited to their needs, properly leverage the tool, and prove real ROI.”
Rather than buying that expensive, feature-bloated marketing automation platform, take a look at how and what you’ll really leverage your email platform for. Chances are, while all the big platforms’ features are alluring, you’ll never actually leverage even a fraction of them. The lightweight, yet powerful email app (like MailChimp) might just have everything you need. Plus, if you finally outgrow it, a platform like MailChimp makes it easy to port your data elsewhere.