#207: Give Away Perks, Not Always Coupons

by | Aug 24, 2016 | eBook, MeshLabs

“For many fashion brands and boutique ecommerce companies, coupons don’t fit into the brand strategy. Moreover, coupons are seen as damaging to a brand.”

@MaxKats88

People get coupons in the mail every day; the novelty of coupons tends to wear off after a while. Sometimes customers respond better to special perks, like sneak peaks or new inventory, or invitations to special events. Coupons are great but it’s good to mix things up once in a while.

Related Article Headline

Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here