“Thank you emails generated a 42% open rate and 14% CTR on average, while generic campaign emails generated a 12% open rate and a 6% CTR.”


Use Thanksgiving as a time to remind your subscribers why you’re thankful for them. Include coupon codes or similar promotional “thank-you’s” to further emphasize your gratitude for your subscribers’ loyalty…they’ll love that you took the time to do so, which helps avoid unsubscribing-related issues.