“According to Content Marketing Institute, only 38% of marketers feel their content marketing is effective, and just 32% have a documented content marketing strategy. The businesses that do have documented content marketing mission statements, however, feel their content was, in fact, more effective in achieving their business objectives.”
Most content marketers know who they are writing content for—that’s the easy part. But do you know why you’re writing the content? That’s a more important question to answer and one that you should outline in a marketing mission statement. It’s not just for you; it’s for everyone on your team. With all eyes on the prize, you’re much more likely to reach your content goals.