#201: Write a Marketing Mission Statement

by | Aug 24, 2016 | eBook, MeshLabs

“According to Content Marketing Institute, only 38% of marketers feel their content marketing is effective, and just 32% have a documented content marketing strategy. The businesses that do have documented content marketing mission statements, however, feel their content was, in fact, more effective in achieving their business objectives.”

@BrieezyBrie

Most content marketers know who they are writing content for—that’s the easy part. But do you know why you’re writing the content? That’s a more important question to answer and one that you should outline in a marketing mission statement. It’s not just for you; it’s for everyone on your team. With all eyes on the prize, you’re much more likely to reach your content goals.

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