“Email and social media may not seem like the most natural bedfellows. But integrating them can help you get more out of each channel…and grow your presence online. Pretty important in a space as crowded as digital. Getting started is easy.”
A powerful way to increase the reach of an email is to make the content highly sharable. You may not think that email messages and social media should exist in the same space, but your target audience does and that’s what matters. When you coordinate email and social media, you can increase your followers, get more clickthroughs, and encourage more engagement on each of your emails.