“In a perfect world, an online store would sell out of Christmas gift items, as an example, before Christmas Eve. But this doesn’t always work out. In fact, many online sellers will find that they have seasonal merchandise left over from the holidays or even from the fall. This means a decision has to be made… For many retailers, room in the warehouse and cash flow requirements might dictate the sale.”
At the beginning of the year, your customers may expect big savings on overstocked items from the holidays or previous fall season. Similarly, they may expect sales and discounts during other events like the Super Bowl or spring break. Meet these expectations by preparing for them ahead of time and offering savings when your customers expect them.