“You can create incredibly complex automation sequences and have hundreds of different segments in your email list, but when you’re first starting out, keep it simple. The non-buyer versus buyer segmentation is one of the simplest to understand, implement, and one of the most useful.”
List segmentation can be as simple or as complex as you would like. While it’s useful to have segments identifying ‘buyers’ from ‘non-buyers’ there are thousands of colorful ways to interact with your readers using more creative list segmentation. Use geography, time of sign up, or past purchases to aim focused marketing at specific people on your list.