“Whenever Apple launches a new product, customers camp outside their stores to get their hands on the latest device. By offering a pre-order, Apple can cash in on that excitement without putting additional stress on their retail stores. With free shipping as an added incentive, these emails will no doubt drive huge sales before the next iPhone is even released.”

@jimmy_daly

When you make your readers feel like they’re a part of an exclusive group, or that they’ll be able to get access to exclusive offers or information, you are creating a powerful tool for building community and a solid subscriber base.