“Existing luxury or high-end brands, like Tiffany, don’t have to do much on their sites to build a sense of luxury. The brand itself is luxury. But new luxury-as-a-service brands, like Loose Button – which is a subscription service for makeup and fragrance samples – need to craft a sense of luxury on their sites.”
If you’re trying to sell high-priced items, the look and feel of your emails should envelope your customers with a sense of luxury. Kissmetrics says, “If you walked into Walmart to buy a pillow and saw that the average price was $200, you’d walk out.” Your design and copy should match the tone of your products. If you’re selling expensive products or services, appealing to people’s sense of luxury is a good place to start.