#156: Write Content for People, Not for ‘Consumers’

by | Aug 24, 2016 | eBook, MeshLabs

“As bestselling author, marketer, and my spirit animal Ann Handley says, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional, worry more about creating remarkable content that other humans can relate to.”

@skullhead

According to Joshua Nite, the rules of composition we grew up with in grade school can be very limiting—and inauthentic—for writing content that has a soul. He recommends experimenting with preposition placement, singular pronouns like ‘they’, and starting sentences with conjunctions to make your writing sound more human.

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