#151: Curiosity can Make for a Good Subject Line

by | Aug 24, 2016 | eBook, MeshLabs

“Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.”

@christophlester

Self-interest subject lines work because they give your audience a clear benefit to opening your email. But, sometimes curiosity-focused subject lines succeed for the opposite reason. These subject lines pique readers’ interest without giving away all your information. This leads to high open rates.

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