“The idea is that the longer you can get the reader to say ‘Yes’ to your honest, accurate statements, the more likely they are to keep saying ‘Yes’ and, ultimately, harmonize with your message.”


Questions are a tried and true method of getting a reader involved in your introduction, which hopefully gets them to read the whole piece. But HubSpot makes the case that asking questions that spur a ‘Yes!’ from the reader can be a powerful persuasion tool especially if the reader is walked through a series of ‘Yes!’ responses.