“This most steady and stalwart of tools in the content marketer’s arsenal has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program.”

@MarciaRJohnston

An editorial calendar is a roadmap of the entire year broken down into categories that focus on things like current events, annual holidays, trends, and other content specific to your company. Use a spreadsheet to create this guide that can help you brainstorm ideas, regulate publishing, and organize secondary distribution channels.