Section 8: Deliverability

by | Aug 23, 2016 | eBook, MeshLabs

“If there was no Black Sabbath, I could still possibly be a morning newspaper delivery boy. No fun.” — Lars Ulrich

You spend days, weeks, maybe even months crafting the perfect campaign, email, or message. You’ve poured your heart and soul into creative, analyzed your market, segmented until your eyes bled. And you hit send. And you wait. And…nothing. Your recipient never gets it because something happened on the way—and your message wasn’t delivered. How many email campaigns die because of deliverability issues? How many Metallicas never happened because Black Sabbath never made it to a host of Lars’ ears? —B

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